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Leading online bookmaker extends esports activity with exciting French-Chinese gaming

team

LONDON, July 29, 2024 /PRNewswire/ -- Leading online bookmaker Betway 4️⃣ has entered

into a global partnership with PSG.LGD, a leading professional DOTA 2 esports team.

The

six-figure agreement will see Betway 4️⃣ branding appear on the players' jerseys and

jackets, and the bookmaker will also receive access to the players for content

4️⃣ creation, as well as experiential and social media activities.

The latest deal builds

on Betway's strong portfolio of esports partnerships, which 4️⃣ currently includes DOTA 2

sponsorships with Ninjas in Pyjamas (NIP) and Invictus Gaming, alongside partnerships

with NIP's CS:GO team, as 4️⃣ well as BIG and MIBR. Betway also sponsors a number of CS:GO

tournaments, including ESL Pro League, Intel Extreme Masters, 4️⃣ ESL One and the BLAST Pro

Series.

PSG.LGD is a professional DOTA 2 team that sits within PSG's wider esports

organisation. 4️⃣ PSG Esports was formed in 2024 and has a number of professional teams

competing across different games.

The newly Betway-sponsored team 4️⃣ landed two Majors on

the 2024-2024 DOTA 2 Pro Circuit, which helped them secure a direct invite to The

International 4️⃣ 2024, where they advanced to the grand finals but lost against OG in game

five.

Anthony Werkman, CEO at Betway, said: 4️⃣ "Having already had plenty of success with

sponsorship in esports, we are very excited to have signed a new partnership 4️⃣ with

PSG.LGD.

"The PSG brand is incredibly strong around the world and their involvement in

esports has already been extremely successful, 4️⃣ notably their more recent move into DOTA

2 with LGD. The PSG.LGD team has celebrated some early victories on the 4️⃣ DOTA 2 circuit

and we can't wait to be part of their future success.

"Betway has always aimed to be at

4️⃣ the forefront of the esports movement, and we look forward to partnering with yet

another major player in the space."

Sébastien 4️⃣ Wasels, Managing Director of the Paris

Saint-Germain Asia-Pacific office, added: "We are pleased to welcome Betway to the

Paris Saint-Germain 4️⃣ family as a jersey partner of our esports team. The partnership

between such a globally recognised brand and our Club 4️⃣ is yet another sign of the

international appeal of the Paris Saint-Germain brand.

"From now on, Betway and Paris

Saint-Germain will 4️⃣ shine together around the world to the rhythm of our team's

successes, starting with one of the biggest DOTA 2 4️⃣ events of the year this summer: The

International, which will take place in Shanghai in August.

Fabien Allègre, Chief Brand

Diversification 4️⃣ Officer at PSG, was also delighted with this partnership: "This new

partnership confirms our development strategy in the sport. This 4️⃣ is the reward for the

ambitious project of our PSG.LGD team. With Betway, we will be able to offer more

4️⃣ exclusive content for a wide international audience and engage even more with the DOTA

2 community."

Video: //youtube/embed/vVUB1epggVE

About the Betway Group

The

4️⃣ Betway Group is a leading provider of first-class entertainment across sports betting,

casino, bingo and poker. Launched in 2006, the 4️⃣ company operates across a number of

regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain,

Belgium, 4️⃣ Germany and Ireland. Based in Malta and Guernsey, with support from London,

Isle of Man, Stockholm and Cape Town, the 4️⃣ Betway team comprises over 1,000

people.

Betway prides itself on providing its customers with a bespoke, fun and

informed betting experience, 4️⃣ supported by a safe and secure environment. Betway is a

member of several prominent industry-related bodies, including ESSA, the Independent

4️⃣ Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is

ISO 27001 accredited through the trusted international testing 4️⃣ agency eCOGRA. It is

also a partner of the Professional Players Federation (PPF) and is a donor to the

Responsible 4️⃣ Gambling Trust.

In addition to the flagship Betway brand, the Betway Group

operates a number of other brands including Dream Bingo, 4️⃣ Bingo on the Box, Spin Casino

and the Hippodrome Online Casino. For more information about Betway's various products

and licenced 4️⃣ brands, please visit betwaygroup.

Logo:

//mma.prnewswire/media/926919/Betway_Logo.jpg

Related Links

http://betwaygroup/

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