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Resumo:
1 de 8 Gabriel Medina será um dos representantes do surfe brasileiro nas Olimpíadas de Tóquio Crédito: Matt King / 😗 Correspondente
2 de 8 A brasileira Leticia Bufoni é um dos maiores nomes do skate da atualidade.
A atleta representará o Brasil 😗 nas Olimpíadas de 2021 Crédito: Sean M.Haffey / Equipe
3 de 8 As surfistas Tatiana Weston-Webb e Silvana Lima, no feminino, 😗 garantiram vaga para competir contra países tradicionais no esporte: os EUA, a Austrália e a África do Sul Crédito: Cameron 😗 Spencer / Equipe
4 de 8 Depois do judô e do taekwondo, o caratê é o terceiro esporte olímpico que segue 😗 o sistema de faixas.
texto:
brazino7777
Already established in Brazil as a great supporter of sports, with emphasis on
sponsoring the Brasileirão Series A, galera.bet will 🧲 start accepting, from January
2024, bets on rodeos.
With the football market already flooded with around a thousand
betting sites vying 🧲 for the attention of fans willing to place their bets, one of the
main players in this segment in Brazil 🧲 understood that the time has come to diversify
the business and be present in other arenas.
"There are already people doing 🧲 this, but
irregularly and in smaller rodeos. The sites are so small that the odds are manually
adjusted as bets 🧲 arrive," says the CEO of galera.bet, Marcos Sabiá.
Sabiá, however,
recognizes that the undertaking involves a certain risk, precisely because almost 🧲 no
one does it and also because there is little information that allows the size of the
potential audience to 🧲 be estimated. Even in countries where there is already a more
mature rodeo betting market — such as the United 🧲 States and Canada — there is little
open data from those who operate, which also makes any type of projection 🧲 for Brazil
difficult.
What encourages galera.bet to make this bet is the country culture that is
rooted in Brazil, not only 🧲 due to the rodeos and ‘vaquejadas’ that are popular in the
interior, but also due to the success of the 🧲 songs and the money that agribusiness
generates. "There are around 70 million people who live the agricultural lifestyle and
country 🧲 culture. Not by chance, there is always country music in the top 5 most
listened to on Spotify," he highlights.
galera.bet, 🧲 which currently has 3 million users
on its platform, will be the first Playtech brand to enter this segment. In 🧲 Brazil,
there are around 100 rodeos that are organized by the PBR, the main international
league in the category. As 🧲 part of the plan to join this market, galera.bet decided to
be a master sponsor of the Circuito Sertanejo, which 🧲 includes the Barretos party, the
largest in the country, bringing together 1 million people per year. This is a similar
🧲 strategy to that adopted in football, as the brand sponsors Series A.
By entering
rodeos, the company's idea is not only 🧲 to diversify the operation, but also to
reinforce its positioning as an entertainment and fun business, and not just betting.
🧲 Furthermore, it wants the rodeo audience to have galera.bet as their preferred platform
for betting on any sport, differentiating itself 🧲 from the many others that mark the
fierce competition in football. "The guy who goes to the rodeo also has 🧲 a favorite team
and will also bet on the games."
The flood of bets that appear in football, in fact,
has 🧲 already caused problems for galera.bet that go beyond the fight for attendance. The
platform is fighting a legal battle with 🧲 the CBF to enforce its exclusive sponsorship
contract in Series A, because the confederation even included other brands in
advertising 🧲 pieces that should only have galera.bet.
The platforms have invested so
much in advertising that only one of the 40 teams 🧲 that are part of the first and second
division, Cuiabá, does not have a website as a sponsor on the 🧲 uniform. The advance,
driven by a law at the end of 2024 that opened the doors to this market, led 🧲 the
Chamber to approve another law this year to create regulation, which will still pass
through the Senate.
One of the 🧲 most relevant measures is the imposition of a fee of
R$30 million on sites to be able to operate, which 🧲 should remove smaller platforms from
the market, which do not have the cash to do so, leaving only the largest 🧲 in the race,
such as galera.bet, which will continue to have football as its most important market.
The entry barrier, 🧲 in fact, could help the company led by Sabiá have an easier path to
consolidating itself in the rodeo market.
Before 🧲 that, however, the company is facing
the challenge of building a long database of past rodeos that will allow it 🧲 to create
algorithms that calculate prizes with the highest possible level of accuracy in
relation to the odds, and updated 🧲 automatically. If this is already well understood in
football, in rodeos there is still a legacy of statistics to be 🧲 built. The work began
months ago and involves game science experts from Insper and UFPE.
The most sensitive
part, however, will 🧲 be creating mechanisms that prevent manipulation, an issue that
gained strength with the Parliamentary Commission of Investigation (CPI) that
investigates 🧲 cases involving football players. Just as on grass there are bets that
involve facts that can be easily manipulated by 🧲 a single person — such as a yellow card
—, in rodeos there are situations as simple as deciding whether 🧲 the rider will fall
prematurely or not.
To prevent problems like these, galera.bet intends to use
techniques that are already used 🧲 in football, such as knowing in depth the athletes'
history, to understand when there is something that is out of 🧲 the ordinary for that
professional and could represent evidence of manipulation, and monitor unusual
movements of money on the platform. 🧲 "It is in our interest to prevent these things from
happening, because if there is manipulation, it is the platform 🧲 that loses
money."
Source: Pipeline / Valor
brazino7777 - Sacar dinheiro do Brazilo777
Already established in Brazil as a great supporter of sports, with emphasis on
sponsoring the Brasileirão Series A, galera.bet will 🧲 start accepting, from January
2024, bets on rodeos.
With the football market already flooded with around a thousand
betting sites vying 🧲 for the attention of fans willing to place their bets, one of the
main players in this segment in Brazil 🧲 understood that the time has come to diversify
the business and be present in other arenas.
"There are already people doing 🧲 this, but
irregularly and in smaller rodeos. The sites are so small that the odds are manually
adjusted as bets 🧲 arrive," says the CEO of galera.bet, Marcos Sabiá.
Sabiá, however,
recognizes that the undertaking involves a certain risk, precisely because almost 🧲 no
one does it and also because there is little information that allows the size of the
potential audience to 🧲 be estimated. Even in countries where there is already a more
mature rodeo betting market — such as the United 🧲 States and Canada — there is little
open data from those who operate, which also makes any type of projection 🧲 for Brazil
difficult.
What encourages galera.bet to make this bet is the country culture that is
rooted in Brazil, not only 🧲 due to the rodeos and ‘vaquejadas’ that are popular in the
interior, but also due to the success of the 🧲 songs and the money that agribusiness
generates. "There are around 70 million people who live the agricultural lifestyle and
country 🧲 culture. Not by chance, there is always country music in the top 5 most
listened to on Spotify," he highlights.
galera.bet, 🧲 which currently has 3 million users
on its platform, will be the first Playtech brand to enter this segment. In 🧲 Brazil,
there are around 100 rodeos that are organized by the PBR, the main international
league in the category. As 🧲 part of the plan to join this market, galera.bet decided to
be a master sponsor of the Circuito Sertanejo, which 🧲 includes the Barretos party, the
largest in the country, bringing together 1 million people per year. This is a similar
🧲 strategy to that adopted in football, as the brand sponsors Series A.
By entering
rodeos, the company's idea is not only 🧲 to diversify the operation, but also to
reinforce its positioning as an entertainment and fun business, and not just betting.
🧲 Furthermore, it wants the rodeo audience to have galera.bet as their preferred platform
for betting on any sport, differentiating itself 🧲 from the many others that mark the
fierce competition in football. "The guy who goes to the rodeo also has 🧲 a favorite team
and will also bet on the games."
The flood of bets that appear in football, in fact,
has 🧲 already caused problems for galera.bet that go beyond the fight for attendance. The
platform is fighting a legal battle with 🧲 the CBF to enforce its exclusive sponsorship
contract in Series A, because the confederation even included other brands in
advertising 🧲 pieces that should only have galera.bet.
The platforms have invested so
much in advertising that only one of the 40 teams 🧲 that are part of the first and second
division, Cuiabá, does not have a website as a sponsor on the 🧲 uniform. The advance,
driven by a law at the end of 2024 that opened the doors to this market, led 🧲 the
Chamber to approve another law this year to create regulation, which will still pass
through the Senate.
One of the 🧲 most relevant measures is the imposition of a fee of
R$30 million on sites to be able to operate, which 🧲 should remove smaller platforms from
the market, which do not have the cash to do so, leaving only the largest 🧲 in the race,
such as galera.bet, which will continue to have football as its most important market.
The entry barrier, 🧲 in fact, could help the company led by Sabiá have an easier path to
consolidating itself in the rodeo market.
Before 🧲 that, however, the company is facing
the challenge of building a long database of past rodeos that will allow it 🧲 to create
algorithms that calculate prizes with the highest possible level of accuracy in
relation to the odds, and updated 🧲 automatically. If this is already well understood in
football, in rodeos there is still a legacy of statistics to be 🧲 built. The work began
months ago and involves game science experts from Insper and UFPE.
The most sensitive
part, however, will 🧲 be creating mechanisms that prevent manipulation, an issue that
gained strength with the Parliamentary Commission of Investigation (CPI) that
investigates 🧲 cases involving football players. Just as on grass there are bets that
involve facts that can be easily manipulated by 🧲 a single person — such as a yellow card
—, in rodeos there are situations as simple as deciding whether 🧲 the rider will fall
prematurely or not.
To prevent problems like these, galera.bet intends to use
techniques that are already used 🧲 in football, such as knowing in depth the athletes'
history, to understand when there is something that is out of 🧲 the ordinary for that
professional and could represent evidence of manipulation, and monitor unusual
movements of money on the platform. 🧲 "It is in our interest to prevent these things from
happening, because if there is manipulation, it is the platform 🧲 that loses
money."
Source: Pipeline / Valor
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