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British gambling company

Bet365 is a British gambling company founded in 2000. Its

product offering includes sports betting, online casino, online ☀️ poker, and online

bingo. Business operations are conducted from its headquarters in Stoke-on-Trent,

alongside a satellite office in Malta. It ☀️ was founded by Denise Coates, who remains the

majority shareholder and joint-chief executive, alongside her brother John

Coates.

Overview [ edit ☀️ ]

Bet365 is an online gambling company offering sports betting

and casino type games.

In addition to the company headquarters in Stoke-on-Trent,

☀️ Bet365 have further offices in Manchester, Gibraltar,[1] Malta,[2] Bulgaria and

Australia. The group employed over 4,000 people as of 2024.[3][4]

Bet365 ☀️ is a trading

name of Hillside (New Media) Ltd.[5] and operations.

History [ edit ]

Bet365 was

founded in 2000 in a ☀️ portable building[3] in Stoke-on-Trent by Denise Coates. Denise

developed a sports betting platform and trading team to launch the business ☀️ online in

March 2001. The business borrowed £15 million from Royal Bank of Scotland against the

family's betting shop estate ☀️ which had been started by Peter Coates in 1974 and had

been run by Denise Coates as managing director from ☀️ 1995. Bet365 sold its betting shop

chain in 2005 for £40 million to Coral and paid off its loan to ☀️ RBS.[6]

Bet365 chairman

Peter Coates was also the chairman at Stoke City and in May 2012 Bet365 signed a

three-year contract ☀️ with the club to become shirt sponsors.[7] In April 2024, the

company became the new title sponsors for the club's ☀️ stadium for the next six seasons,

replacing fellow local enterprise the Britannia Building Society.[8] In the summer of

2024, Bet365 ☀️ also signed shirt sponsorship deals with Bulgarian clubs Ludogorets

Razgrad and Slavia Sofia for the upcoming two seasons.[9][failed verification]

Bet365's

reported ☀️ figures (March 2024-21) showed revenues of £2.8 billion and a profit of £470

million before tax.[10]

Denise Coates, joint chief executive, ☀️ continues to run Bet365

and is the majority shareholder with 50.1% of the shares. Her brother John, joint chief

executive, ☀️ runs the business alongside her, with her father Peter holding the position

of chairman.

In the summer of 2024, the largest ☀️ UK bookmakers and online casino

operators William Hill, GVC Holdings, Flutter Entertainment, Stars Group and Bet365

entered into an agreement ☀️ to transfer funds to combat gambling addiction. They agreed

to increase the amount from 0.1% to 1% of gross income ☀️ in the next five years. The

initiative was welcomed by a harm reduction group, but also received criticism for its

☀️ perceived inadequacy; one MP described it as "a bribe to appease campaigners and the UK

government".[11]

Overseas operations [ edit ]

In ☀️ 2024, shortly after the U.S. Supreme

Court ruling on sports betting allowed U.S. states to regulate sports betting, Bet365

announced ☀️ plans to launch in the United States starting with the state of New Jersey

with a partnership with Hard Rock ☀️ Hotel and Casino in Atlantic City.[12] The company

would later announce in September 2024 that Bet365 will launch in Colorado ☀️ with a

licensing and revenue share deal with Century Casinos. Bet365 opened up operations in

Colorado on 6 September 2024.[13][14]

In ☀️ April 2024, Bet365 was also launched in

Ontario after it was approved by the Alcohol and Gaming Commission of Ontario ☀️ to

conduct sports betting activities in the province following the passing of a new

Canadian law that legalized single-game betting.[15]

Awards ☀️ and achievements [ edit

]

At the eGaming Review Operator Awards 2010 organised by eGaming Review magazine,

Bet365 won the "Operator ☀️ of the Year" award.[16] Bet365 ranked third in The Sunday

Times Profit Track 100 league table, which ranks private companies ☀️ in the UK based on

profit growth rate.[17] Bet365 was also ranked as one of the fastest growing privately

owned ☀️ technology, media and telecoms companies in The Sunday Times Tech Track 100

league table.

eGaming Review magazine has ranked Bet365 the ☀️ number one Internet gaming

company in 2010, 2011 and 2012 as part of its annual Power 50 list of the ☀️ top 50 most

influential Internet gaming companies.[18] Denise Coates, founder and joint CEO of

Bet365, received a CBE in the ☀️ 2012 Queen's new year honours list for services to the

community and business.[19] In February 2013 Denise Coates was named ☀️ as one of the 100

most powerful women in the United Kingdom by Woman's Hour at BBC Radio 4.[20]

In

December ☀️ 2024, Bet365 won the coveted SBC Bookmaker of the Year for the third

consecutive year.

Controversies [ edit ]

In October 2014, ☀️ The Guardian newspaper

reported that the company had been taking bets from Chinese citizens by using obscure

domain names in ☀️ order to avoid government web censorship.[21]

In 2024, Bet365 was

finedR$2.75 million AUD by the Australian Competition & Consumer Commission for

☀️ misleading advertisements which falsely promised "free bets" to customers.[22]

Denise

Coates became the highest paid executive in the UK in 2024, ☀️ awarding herself a salary

of £217 million.[23] In 2024, her pay packet rose to £265m as the company reported

profits ☀️ up 31% to £660 million, prompting criticism from problem gambling charity

groups.[24] In January 2024, Bet365 ranked second on The ☀️ Sunday Times list of the UK's

top taxpayers, with the Coates family (Denise, John and Peter) paying an estimated

total ☀️ tax of £156 million, of which £99 million was paid by Denise alone.[25]

Further

criticism highlights repeated cases of Bet365 delaying ☀️ or denying payment to winning

players. For example, Bet365 was taken to court for refusing to pay over £1 million ☀️ in

winnings to a horse bettor in Northern Ireland in 2024.[26] The company refused a

payout of £54,000 to a ☀️ customer in England in 2024, a case which was still ongoing in

2024.[27][28] In Australia, Bet365 froze the account of ☀️ a punter who had won

aroundR$200,000 AUD in 2024, refusing to pay out.[29] These are just some of the most

☀️ noteworthy instances; several more cases of Bet365 refusing to pay winnings have been

reported by gamblers on Internet gambling forums.[30][31]

Although ☀️ gambling is illegal

in most jurisdictions of India, Bet365 nonetheless conducted surrogate advertising in

the country. India's consumer affairs ministry ☀️ served notices to various television

channels and apps for promoting gambling companies and asked them to stop showing ads

from ☀️ Bet365 and other betting platforms immediately.[32]

Media [ edit ]

In the UK, the

face of Bet365, since 2010, has been actor ☀️ Ray Winstone.[33]

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